One of the most important events of the year for the fresh produce industry, is the annual Fruit Logistica Show held in Berlin. Fruit and Logistica is Europe’s leading fresh produce event bringing together over 2000 exhibitors from all sectors of the produce trade. As a global player in the international horticultural market, ARaymond* was present at this year’s show held at the beginning of February. The ARaymond team spent 3 days in Berlin meeting with customers and exhibiting the wide range of ARaymond™ solutions for greenhouse crop production.
The Fruit and Logistica show encompasses many events over 3 days including discussions about technological advances within the produce sector. Ecology and the environment were 2 themes which came up during the panels as the industry seeks to rely less on plastic. ARaymond Agriculture Manager Miquel Perez commented “One of the big trends at this year’s Fruit and Logistica was the need for more green products like ARaymond™ biodegradable clips and twine. These eco-friendly solutions look likely to become the future of the produce industry.”
For ARaymond the Fruit and Logistica show represents an exciting opportunity to meet with existing clients, network with new customers and distributors and promote the innovative ARaymond™ fastening products. This year saw the debut of 2 new additions to the ARaymond™ clip range with the introduction of the Easy Clip 14mm clip for cucumber plants and the Easy Clip 26mm clip for tomato plants. Both new clips will be commercially available in the coming months, so Fruit and Logistica was the perfect place for ARaymond to give visitors a preview of the new products.
2017 was the second year that ARaymond has exhibited at Fruit and Logistica. Following on from last year’s success, this year the ARaymond stand was bigger and better with some exciting new features. One of the most well-received aspects of the 2017 stand was the new sample table which proved to be a big hit with buyers and distributers. Thanks to the easily accessible table, visitors were able to see the ARaymond™ products up close and discuss their merits with members of the sales team. As always, popular ergonomic solutions Flextruss and TwinHook were in demand with visitors but Miquel Perez was pleased to note that many distributors also asked for samples of the new Easy Clip 14mm and Easy Clip 26mm over the 3 days.
This year’s show was a great success with over 70 000 people in attendance, and a high percentage of international visitors. Miquel Perez noted that the ARaymond stand was particularly popular with guests from Eastern Europe, North America and Australia. He added “Thanks to this opportunity to meet and talk with international visitors, we were able to confirm that today greenhouse crops are being cultivated all over the world. We hope to build long-term relationships with some of the potential clients and distributors we met at Fruit and Logistica who were impressed by the quality of our products and their cost-saving aspects with regards to packaging and shipping.”